Live tracking the 787 maiden voyage.
In October 2017, the first Dreamliner 787 was about to embark on its maiden journey. To celebrate, Qantas sought to launch a live stream of the voyage, departing from Seattle, to Honolulu and across the Pacific Ocean to touch down in Sydney. The challenge was to keep audience retention during the long flight and to share the excitement via a Facebook live feed.
This live feed was interspersed with illustrated facts in order to keep audience retention.
The stream reached 1.4 million people, was watched by 244 thousand and interacted with by 8 thousand.