Crafting native social content

Concepting, Design, Animation
Client
Role
Origin Energy
Designer
Contributions
Agency
Concepting, Design, Animation
Slik
Client
Role
Contributions
Agency

Origin Energy

Designer

Concepting, Design, Animation

Slik

Designing a successful social media post is an art form. With audiences now scrolling almost endlessly at lightening speed, our ads need to be more engaging than ever - we have to make audiences want to digest out content.

We designed three separate creatives, native to social with bespoke facebook, instagram and instagram stories to not just inform the user but to entertain and surprise them as well.

Harnessing the ‘boomerang’ effect, we created a looping image combining a daggy dance with the discount offer.

With the use of emojis in 3d space we created hypnotic visuals to entice the user through the ad.

Created specifically to live on instagram stories, we created a tap and hold game whereby the user has to tap on the video in sync with the cat touching the offer in order to redeem it.

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