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ACHLUS WATER
Over the last five months, I’ve been working on building my brand, Achlus - a water brand inspired by the fresh springs of Greece and the energy of mythology. Achlus isn’t just about water; it’s about style, sustainability, and making something that feels both beautiful and bold. The name comes from Achelous, the Greek god of fresh water, but I’ve given it a modern twist to reflect the kind of brand I want it to be - clean, vibrant, and full of life. From the way it looks to how it’s made, every part of Achlus is designed to flow with purpose.
To go alongside my packaging design, I created a booklet that introduces the brand’s identity — imagined as if it were part of a brand pitch. In the booklet, I explored Achlus’s colour palette, chose primary and secondary fonts, and included mockups to help visualize how the brand would look in the real world. I also documented the thought process behind the logo typography, showing how I developed a style that reflects the brand’s flowing, water-inspired energy while staying modern and distinctive.
Adobe Illustrator & Adobe InDesign
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